Privacy Policy of www.high-techmarket.it
Last Update: 31/10/2026
This policy is provided pursuant to Art. 13 of Regulation (EU) 2016/679 ("GDPR") and describes how Ferdinando Pironti Impianti Elettrici SAS collects, uses, and protects the personal data of users of the website www.high-techmarket.it.
1. Data Controller
Via XX Settembre, 68 – 26013 Crema (CR), Italy
VAT No. IT01646500197
Email: info@high-techmarket.it
Certified email (PEC): info@pec.ferdinandopironti.it
2. Types of Data Processed
We process personal, contact, payment, and browsing data. We also collect information about your interactions with the site (viewed products, items in cart or wishlist) and data necessary for warranty and technical support (model, serial number, service logs).
3. Purpose and Legal Basis
| Purpose | Legal Basis |
|---|---|
| Orders, billing, and shipping | Contract (Art. 6.1.b) |
| Tax and accounting requirements and other legal obligations | Legal obligation (Art. 6.1.c) |
| Technical verification of returns and refund management | Contract (Art. 6.1.b) |
| Fraud prevention and site security | Legitimate interest (Art. 6.1.f) |
| Commercial warranty (36 months) | Contract / Legal obligation |
| Product safety communications and recalls | Legal obligation (Art. 6.1.c, Regulation (EU) 2023/988) |
| Customer support and replies to information requests | Contract or pre-contractual measures at the request of the data subject (Art. 6.1.b) |
| Statistical count of site visitors, without cookies | Legitimate interest (Art. 6.1.f) |
| Telephone callback at the request of the data subject | Pre-contractual measures at the request of the data subject (Art. 6.1.b) |
| Sending newsletters and promotional communications | Consent (Art. 6.1.a), withdrawable at any time |
| Establishment, exercise or defence of legal claims | Legitimate interest (Art. 6.1.f) |
The emails we send you, including promotional communications, are sent individually from our mailbox and contain no pixels or other tools that detect whether a message has been opened.
4. Whether Providing Data Is Required
Providing the data needed for orders, billing, shipping, returns, warranty and support is necessary: without it we cannot conclude the contract or provide the requested service. Providing data for the newsletter and the telephone callback is optional, and declining has no effect on purchases.
5. Health-Related Data
We do not ask for information about your health. However, you may share it with us, for example in messages asking for advice or support, or it may emerge indirectly from some services, such as off-gassing on request or the use of the discount code reserved for members of a partner association. In these cases we process it only to answer your request or provide the chosen service, on the basis of your explicit consent (Art. 9.2.a GDPR), which you may withdraw at any time. We do not use it for any other purpose and do not share it with third parties, except the technical providers listed in section 7.
6. Data Retention
- Orders and invoices: 10 years (legal obligation). Any association discount code remains recorded in the order
- Warranty & Support data: up to 40 months
- Cart/Wishlist data: up to 12 months or account deletion
- Phone number provided for a callback: up to 12 months
- Newsletter data: until consent is withdrawn or you unsubscribe
- Health information shared in messages: only for as long as needed to answer the request or provide the service
- Visitor count: IP addresses are not stored; only an irreversible code, from which the address cannot be derived, is kept and deleted at the end of each month. Only daily and monthly totals remain, in anonymous form
Longer retention may apply where necessary to comply with legal obligations or to defend our rights in legal proceedings.
7. Data Recipients
Data is never disclosed publicly or sold to third parties. It may be shared, only to the extent necessary, with the following categories of recipients, acting either as data processors or as independent controllers:
- Hosting, email and electronic invoicing service provider: Aruba S.p.A., with servers located in Italy
- Tax advisor (accountant), for bookkeeping and tax compliance
- Couriers and logistics operators handling delivery, who receive name, address, phone number and email in order to carry out the shipment
- Payment institutions and financial service providers: PayPal, Klarna and the banks involved in bank transfer payments. Payment card details never pass through our systems
- Anti-spam protection for forms: Cloudflare, Inc. (Turnstile), which processes the IP address and technical browser data to tell real users from automated programs
- Messaging service providers: if you contact us via WhatsApp, your messages and phone number are also processed by Meta Platforms Ireland Ltd. under its own privacy policy
- Advertising and embedded content providers, subject to consent given through the cookie banner: Google Ireland Ltd (Google Ads, for conversion measurement and remarketing), Meta Platforms Ireland Ltd (Meta Pixel, for Facebook and Instagram) and YouTube (Google Ireland Ltd), for videos embedded in the pages. These parties receive browsing data and online identifiers in accordance with their respective privacy policies
- Public authorities and administrations, in the cases provided for by law
Any transfer of data outside the European Economic Area takes place only to countries covered by an adequacy decision of the European Commission or on the basis of standard contractual clauses.
8. Automated Decision-Making
We do not make decisions based solely on automated processing, including profiling, that produce legal effects concerning you or similarly significantly affect you (Art. 22 GDPR).
9. Data Subject Rights
You may exercise at any time the rights provided by Articles 15-22 of the GDPR: access, rectification, erasure, restriction of processing, data portability and objection to processing, including processing based on legitimate interest. You may also withdraw your consent at any time, without affecting the lawfulness of processing carried out before withdrawal. To exercise your rights, write to info@high-techmarket.it or to the certified email info@pec.ferdinandopironti.it. You also have the right to lodge a complaint with a Data Protection Authority.